Brand Identity
Print Collateral
The Courtyard hotel in Amelia Island needed a brand for their soon to be open pool bar which reflected the love that they have for the Amelia Island community and pride of Southern hospitality. The Tides Pool Bar + Grill logo represents tides as an integral part of the Amelia Island ecosystem. It uses the fish to show the natural wildlife with a local catch flipping its tail in the surf, the fish’s tail coming up to form a wave shape with its body with the sun shining bright in the background. The sun plays on the location in the sunshine state. The end result is a symbol of all the natural beauty surrounding Amelia Island.
“The name and the menu are influenced in part by the island’s legacy as a shrimping and seafood destination. It’s really a confluence of local and personal cultures.”
Rachel Hogue – Brand Identity Design, Creative Direction, Print Design
Innisfree Hotels
