Piazza Pizza Brand Revamp

Piazza Pizza was already an established brand on Pensacola Beach, but they didn’t have a customer facing restaurant. All pizza was delivered or picked up from the bottom of the Hampton on Pensacola Beach. Going in to the summer season of 2024, they wanted to establish a full grab and go pizza shop and bodega, but they didn’t felt like their logo was not fully a fit. Since they had already invested a lot of money with the current brand, we tweaked the main logo, added sub marks, and additional brand illustrations to their already fun illustrations to beef up the brand they had and make it feel location appropriate. 

The logo was altered to feel more beachy by changing the letterforms in the main “Piazza” to look less Roman and more contemporary, the bicycle was changed from an urban commuter bike to a beach cruiser with a basket full of wine bottles. The original illustrations were included but expanded to include more options for usability like social media highlight images and cover photos.