Puppylation Health Brand and Packaging

Puppylation Health was created out of a need for dog owners to be able to treat common pup ailments at home with peace of mind that they were getting vet-approved care. To solve this problem, Puppylation Health aimed to provide a customized medicine cabinet delivered straight to the customer’s door with medical supplies, veterinary-grade pharmaceuticals, and a printed guide on how to use them. The Puppylation team, composed of a Data Scientist and a licensed Veterinarian, brought me on to create a full brand identity with package design for the entirety of the Puppylation Health brand with its featured product, The Uh Oh Kit®. After listening to the passion that they had for the look of their product, together we worked through several iterations to find the right style fit and logomark. Checking in with the client throughout the brand buildout process, we were able to come up with a look that felt authentic to the Puppylation Health brand. After hitting the market, the product has gained traction through raving reviews from customers and vets alike. They even got a bit of that viral tiktok limelight in early 2023.