Brand Identity
Illustration
Print Collateral
Copywriting
Salt offers a welcoming haven where people come together to enjoy fresh from the Gulf cuisine and share in the joy of good company. From the moment you step into its inviting space, you’ll feel transported to a world of warmth and relaxation. Whether you’re looking to catch up with friends over a casual lunch or celebrate a special occasion with a fine dining experience, Salt is the perfect setting for creating long-lasting memories with loved ones.
I created a brand identity for Salt that felt authentic and approachable with the use of a roughened hand-lettered logo that feels like a signature. The logo is refined yet casual paired with a relaxed typeface for secondary graphic elements like custom badges and stamps. To bring in an element of whimsy, I created a hand-drawn illustration of a mermaid inspired from the mermaid’s symbolism of the bounty of the Gulf complete with a fork trident with a freshly caught fish. The patterns and colors used further exudes feelings of a relaxed coastline. I couldn’t let the opportunity pass to give this brand a punchy slogan that felt like a value statement, “Worth Our Salt.” Memorable and powerful.
“The cafe’s chic interior features design elements specifically selected to provide the look and feel of a relaxed European-style cafe. The design features a well-balanced mix of natural materials and modern decorative elements, giving the space a bright, open and airy feel, with plenty of natural wood, white marble countertops, clusters of seating arrangements and bright pops of color.”
Logo Files
Brandmark Files
Brand Guidelines Files
Business Card Design
Social Media Avatar and Cover Photo Menu Design
Drink Menu Design
Breakfast Menu Design
Postcard Design
Gift Card Design
Gift Card Holder Design
Matchbook Design
Coaster Designs
Stationery Design
Food Wrapping Paper Pattern Design
To Go Craft Bag Design
Sticker Design
Rachel Hogue – Brand Identity Design, Copywriting, Creative Direction, Print Design
Heather Hice – Marketing Coordination
Marianna Massey – Photography
