The Scoop Deck Brand

The Holiday Inn Resort on Pensacola Beach was primed to have another successful peak season, but the property wanted to add another layer to surprise and delight their guests. To round out the resort experience, they added an in house ice cream shop that doubled as a grab and go for snacks and espresso coffee products. The resort was already an oasis for family’s with young children featuring lazy rivers and pirate shows. To play on this fun filled experience, we created custom icons and mini pirate themed illustrations that complement the main logo of an ice cream scoop skull and scoops replacing the bones.